Are you involved in a business that offers different kinds of products? Then, along with concentrating on the quality of the products, you also have to focus on the packaging. Are you wondering why? It is because product packaging plays an important role in increasing the sales as well as the revenue of your business. Often business owners neglect the importance of product packaging, and thus, fail to reach the customers who will otherwise be attracted to their products. The packaging of your product is the first thing that your customer will notice, and the more enticing it will be, the more number of customers will be tempted to have it. Thus, there will be a considerable boost in the conversions. And for this, you can term it as a great marketing initiative.
Nowadays, there are myriad items that one can use for product packaging. While stickers and labels are used for printing the logo of the company, and give additional information about the product, heat transfer films or hot stamping foils are used for enhancing the packaging design. However, if you want to make your product packaging a talk of the town, then choose in mould labels. In mould labelling refers to the use of paper or plastic labels during the manufacturing of containers by injection moulding, blow moulding, or thermoforming processes. The label works as the integral part of the final product that is later delivered as pre-decorated item. With this process, the packaging and the labelling are done at the same time, and it helps to cut the total cost. There are several printing companies that can provide you with this kind of label. However, before you choose one among them, there are certain things that you have to consider. Here we have put together 2 major things that you should not forget to consider. Take a look.
1. What to convey
The first and foremost thing that you have to think about before asking a company to design this kind of label, is what you want to convey to your potential customers through this label. The industry that are in and the kinds of products that you offer, help you to determine this. Therefore, you should keep in mind the goal along with the objective of your brand. Moreover, you should make sure that it is attractive enough so that the label can easily catch the attention of the customers. And it is true in the case of the container too. The design of the package should be in tune with the idea that you have in your mind. For example, if you have a something unique and different in mind, then the packaging should also be something different. On the other side, if it is a simple branding that you want, then go for something professional.
2. Type of container
The next thing that you have to consider when designing this kind of label is the kind of container that you have for your product. Do you have a round or 5-sided container? What kind of finish are you looking for? Or what kind of resin do you want to use for it? Prepare answers for all these questions, as you will require this when designing the label. All these have a close connection to your brand idea and how you want to present your brand through the product packaging. So, you should decide what kind of container to use, before deciding the design of the label. If you are choosing a kind of container that is not flat then you have to resort to some kind of warping to make such a thing look good.
So, you should consider these things in mind when doing this kind of in-mould labelling. And as you are familiar with these, look for a company that offers high-quality labels, stickers, holograms, as well as have an expertise in custom printing.
Author Bio: Chaitali Mukherjee, a popular blogger on labels, stickers, and custom printing, here writes on a few things to consider when designing in-mould labels.